npd-express.co.uk

'Getting the Specification Right' is an almost universal problem for any organisation involved in new product development.  The specification is the voice of the customer within the product development process but it should also act as a communication tool between engineering disciplines and organisational functions.  The spectrum of types and form of specifications range from vague 'back of an envelope' statements which are open to costly misinterpretation to overblown indigestible tomes that take inordinate time to produce and maintain and stifle innovation.  All too often an organisation finds itself at one of these damaging extremes 

We run workshops focussed on this subject that often provides more sources of confusion and frustration for new product development activities than any other. The workshop provides an effective learning environment to: -

   • Understand what your organisation needs a specification to do
   • Explore the customer or market requirements aspects of a specification
   • Explore the engineering solutions aspects of a specification
   • Consider the role that innovation plays in the specification process
   • Devise a specification format and process that works for your organisation

One of the important results of the workshop is a common understanding of how the specification process will operate across all functions involved in new product development. It is intended for a wide audience that includes personnel involved in product management, marketing communications and manufacturing as well as engineering and design.