npd-express.co.uk

Communication PDF Print E-mail
Think about the wide variety of engineering disciplines involved in new product development.  Then think about the large number of business functions that should be involved as well (sales, product management, manufacturing, marketing etc.).  Is it any wonder that when looking at the NPD process in an organisation you’ll inevitably find problems associated with communication?  

We run training workshop focussed on the communication issues associated with new product development. The workshop provides an effective learning environment to

   • Comprehensively identify all the different audience groups

   • Understand the requirements of each audience group

   • Explore the communication tools

   • Devise communication methods that suit your organisation


Communication is the oil that lubricates the NPD process and as such it is very much focussed on the interfaces between all functions involved in new product development. It is intended for a wide audience that includes personnel involved in product management, marketing communications and manufacturing as well as design and engineering.

On area of specific interest at NPD Express is the use of enterprise wikis to aid communication in new product development.  Check out the resources page to find out more information on this intriguing subject