NPD Tales

Ideas Thoughts and Comments on Product Development

‘The Homer’

In an episode of The Simpsons (’Oh Brother Where Art Thou’), Homer’s long lost half-brother invites him to design a new car for his company Powell Motors.  The result is the ‘The Homer’ which included such features as a soundproof dome for the kids and a horn that plays ‘La Cucaracha’.  Unfortunately the car cost so much to develop and had such a high price tag that Powell Motors went bust.

Homer Simpson's Car

Homer Simpson's Car

I managed to get hold of a model of the car which I often use to draw people’s attention to requirement specifications gone mad…